Excedior Launches ResultsMail E-mail Marketing Tool
ResultsMail provides clients with the abilitiy to easily create html email marketing campaigns and view the results in real-time.
Monday, November 18, 2002
Excedior, Inc. today announced that it is has developed a powerful marketing tool to be used to design, deliver, and track marketing campaigns via E-mail. This tool, named ResultsMail, has been utilized to deliver and track email newsletters and marketing campaigns for Excedior customers such as The Richard Nixon Library & Birthplace.
"ResultsMail email marketing represents an exciting new area of business for Excedior, our partners, and our customers. The ability to track E-mail campaigns in terms of who opened them, who clicked on links, and provide customers with this data in real time allows for instant analysis regarding the success of a given campaign" said Excedior president Jeff Justice.
ResultsMail was developed using the latest ColdFusion MX and Flash MX technology from Macromedia, Inc. (Nasdaq: MACR), as well as Java, XML, and Microsoft SQL server. Leveraging the strength of these technologies makes ResultsMail easy to use, powerful, and responsive to the needs of marketing departments in today's internet driven economy.
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